In case we haven’t met yet…
Most Manychat builders are mechanics. I’m a strategist.
They’ll build whatever you ask for. Connect the keyword trigger. Deliver the lead magnet. Job done.
I look at the entire business first.
Your website. Your social channels. Your CRM. How the channels feed the funnel and where we can position people when they enter.
Then I tell you what you’re missing.
Because here’s what I’ve learned after five years building these systems: clients design automation around what they think is possible, not around how their audience actually behaves or where the commercial opportunities are.
They’re sending people out of the DMs when the conversation should stay there. Relying on email opens when their audience lives on social. Stopping at delivery when there’s an upsell ready to be sold.
The tutorials taught you the mechanics. They didn’t teach you the strategy.
That’s the gap I close…
I started out the same way most Manychat builders do. A client would ask for lead magnet delivery automated, I’d build it, it worked. Lead magnet delivered, people in the CRM, job done.
That approach worked, as long as the client had already designed a journey that didn’t leak. But they hadn’t.
One client wanted event sign-ups sent to a Google Form to gather information. I realised we could gather it in the DMs and keep the conversation alive instead of killing it.
Another client knew her email open rates weren’t great. She wanted the lead magnet automated. But I could see the real issue: she was selling to new mothers who aren’t checking email at 3am while holding a newborn. They’re on Instagram. So I delivered the lead magnet in the DMs immediately, then sent the offer hours later while they were still warm.
That’s when I saw it.
Clients were designing automation around what they thought was possible, not around how their audience actually behaves or where the commercial opportunities are.
Now I audit the entire business first. I look at how the channels feed the funnel and where we can position people when they enter. Then I build The DM Accelerator, a system that keeps people in the DMs all the way through, delivers everything right there, if relevant, and moves them to the next step while they’re warm. It gets them into the CRM qualified and ready to buy, without relying on anyone clicking a link and disappearing into the unknown.
ManyChat Community Expert & Agency Partner
20-year corporate career in B2B print publishing
Been a guest speaker on many high-profile business podcasts
Shared the online stage with Amy Porterfield & Michael Hyatt
Invested in Manychat training with the School of Bots
2:1 BA Hons in Media & Communication Studies
I’m a Manychat Community Expert and Agency Partner.
I trained with the School of Bots. I’ve been building these systems since 2019
But what actually makes me different isn’t the certifications. It’s that I’m looking at your business the way a founder looks at a business, not the way a tools person looks at a tool.
I’m not here to teach you Manychat. I’m here to find the opportunities you’re missing and build the system that actually converts.