Facebook Ads
Feel the force of Facebook Ads
Say ‘goodbye’ to guesswork and ‘hello’ to strategic spend.
Outsource your Facebook and Instagram ads management and be confident your budget is working hard for your brand.
Forget frustrating funnels and inconsistent results, I work with e-commerce brands making data-driven decisions, to bring you your ultimate business goal – sales and leads!
Are you frustrated by Facebook Ads?
Facebook and Instagram ads work, right? Everyone says so. With the sheer amount of people using the platform, it can’t be that hard for brands to get sales, can it? Budget, creative, audience.. and BOOM.. that revenue will come rolling in… won’t it??
No? Is your e-commerce brand consistently putting money into campaigns, but not seeing the desired results? Are you unsure about how to translate the data in those columns in Ads Manager?
Do you already outsource your ads management, but actually have little idea whether the account is in good hands? The agency has told you about all the clicks the ads get, and you can see some sales coming in – but you feel baffled and bamboozled by all the agency-speak.
You want to spend your money wisely. You want results for your e-commerce brand, but you’re unsure where to turn next. You’re spending vast amounts of time and energy trying to figure this out…but you feel deflated, frustrated and you’re out of pocket.
It’s time to start making your budget work for you.
No more guesswork. Getting it right with Facebook and Instagram ads takes a great deal of expertise, knowledge and testing. Your money will be strategically spent building quality customer data; your audiences, visuals and copy will be constantly tested to find the right combination that helps to meet your intended objective.
Think of me as an extension of your team; someone who knows how to bring that additional revenue stream into your business – one you don’t have to manage.
Free yourself from frustration and confusion – clarity from here on in!
You'll get a strategic pair of eyes on your account at all times - even beyond the 9-5!
You'll no longer have to second-guess the ever-changing Facebook Algorithms
Your money will be working its hardest - to meet your brand objectives
I work as a fully-flexible extension of your team leaving you free to focus on your own zone of genius
A recent client of mine had given up on Facebook and Instagram ads ‘because they just don’t work’.
They were finding it tough to get traction in this current post-iOS14 era, where all the tracking changes have led to testing times (quite literally!) across the ads landscape.
They had no idea what to try next – and knew they needed a dedicated pair of eyes on the account.
Once onboard I built out a proper sales funnel for them, spent three months testing copy, creative and audiences, as well as providing guidance on all the changes needed in the back-end to maintain as much data in the account as possible.
The result? A vastly improved ROAS, higher sales of their beautiful jewellery – and a much happier client!
“Bringing Mel on board to run the Bevilles ad account hugely helped to jump-start the campaigns. Not only did she clarify the steps we needed to take for iOS14, she also devised a testing strategy to find out what was actually working in the account – and, equally important, what wasn’t. We saw a consistently strong performance from our retargeting ads, and this, combined with Bevilles other marketing channels, led to a 28% increase in total sales for 2021.”
Frequently Asked Questions
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Why should I hire you?
Running ads is a complex and time-consuming process. You can’t ‘set and forget’ your campaigns. When you hire an ads strategist, your campaigns will be planned and tested, checked on regularly, changed up when needed and restarted when results are starting to falter. I’ll tell you when the ads are proving tricky, and we’ll take the win together when they get results.
How much will it cost?
From £1,000/month+VAT with a minimum ad spend of £2,000/month. Ad spend above £2,000/month incurs an additional 10% fee.
Can you guarantee my results?
In short… no. And anyone who does make guarantees or tells you that they can “10x your sales” is telling porky pies! Success with Facebook and Instagram ads goes beyond the skill of the strategist. As well as product validation, they are also dependent on a website that converts, budget, a strong offer, eye-catching creative and copy – and a good organic presence on social media.
It can take time, and a lot of testing, to start getting traction. For this reason I require a minimum commitment of three months.
“We were looking for a super switched on Facebook ad strategist and Melanie is just that!
She’s been super helpful in building our ad account, implementing campaigns and spotting things to improve. Go ahead and reach out to Mel with confidence.”
Your audience is on Facebook. Let me help you convert them.
