The Social Giraffe
Sign-ups AND show-ups: how DM automation via Instagram, Facebook and SMS helped the Social Giraffe top its targets and bring in the business
780 new contacts into Manychat
82% increase in group members
87% of group members were active
About the client
Katie and Philippa are sisters who are empowering female entrepreneurs worldwide through their business and personal growth.
They are educators, Pinterest gurus, Positive Psychology Coaches, trailblazers for female entrepreneurs and business growth builders.
(Please note that since this case study was written The Social Giraffe is now under new ownership).
The brief
Katie and Philippa run a very successful SuperCharge Your Pinterest course three times a year. Using strategic Facebook Ads and email marketing, alongside a strong organic presence, getting sign-ups for their free challenge that preceded the course was never a problem.
The sticking point, however, was getting those sign-ups to join the FB group and actually ‘show up’ for the challenge. They were keen to explore how chat marketing could help.
The strategy
To build a number of sign-up flows, reminder flows and engagement flows to not only encourage users to join the challenge AND the free FB group, but also fully participate throughout the four days.
Before the challenge
1. Sign-up flows on both Facebook and Instagram activated by keyword automation and the comment growth tool, with an alternative offer to direct anyone not signing up to the challenge towards their other content and lead magnets.
2. Challenge sign-ups then received a confirmation email that contained a link to a Reminder Flow, accessed via a RefURL. This confirmed their attendance, email address and – optionally – asked for their mobile phone number. Once these were collected, they were directed straight to join the FB group.
During the challenge
1. All opted-in subscribers were then sent a message each morning of the event, approximately 30 minutes beforehand, either via FB Messenger or via SMS (if they had given their phone number). The message told them what was on the agenda that day, linked straight to the FB group and (via Messenger only) gave the links to that day’s resources.
2. Each evening of the event we used the bot to deliver a quiz to cement the attendee’s learning and increase engagement within the group.
There is a lot of excitement for Giffy. All targets met and I can’t thank you enough.
Having a bot has been a complete game changer for our conversion rate into the group.