The Sleep Chief
Leads skyrocket as new Manychat flows not only increase engagement but also gather unique user data, allowing for better segmentation within client’s CRM
Instant uplift in sales from day one
More than 5,000 leads during the initial launch period
Unique user data captured for further segmentation
About the client
Emily Houltram helps professional parents transform their sleep so they can enjoy work and life!
Working with parents with children from 0-4 years old, The Sleep Chief has a range of free and paid services to help parents reclaim their sense of identity, reconnect with their partner and provide the freedom to enjoy life and parenting fully.
Emily and her team teach a no-nonsense prescriptive approach – with no guesswork! Their goal is to bring balance back to the parenting journey. Happy parents = happy babies!
The brief
Emily is an entrepreneur in growth mode. Her current Instagram content for The Sleep Chief was already generating great engagement – and she was already dabbling with Manychat flows.
However, her existing flows were only sending people to a link and Emily knew that by getting opt-ins within the DMs, she would be able to achieve a higher conversion rate and build her list – and her business – faster.
She wanted to build strategic flows for each of her main free offers that captured user details within the DMs and bridge that information straight over to her CRM in Klaviyo. In addition, she wanted to highlight her paid-for offer suite and ensure that the customer journey was not only seamless – but also simple. With an audience of predominantly super tired parents, flows needed to be quick, easy to follow – and convert!
The strategy
During month one, after the initial strategy call, each of the three ‘freebie’ lead generating flows were built out, gathering users’ name and email addresses within the DMs.
For each flow, four triggers were attached via keyword: post and reel trigger, the story reply trigger, a direct DM and also the Instagram live trigger. This would enable the team complete flexibility to manage their future content, knowing that no additional triggers would be needed.
Once users had completed this flow, it unlocked access to a discounted upsell to one of The Sleep Chief’s paid-for guides.
In addition, product galleries were built out for paid-for services, and everything was also connected into Conversation Starters and the Main Menu. This enabled new and existing followers to immediately access offers – and free up the team from the inbox.
Once the new flows went live, the client saw an immediate uplift in leads, sales and engagement. Over the next few weeks, the flows were optimised to gather more unique user data – mum’s due date or baby’s date of birth – within the DMs, allowing for further segmentation within Klaviyo going forward.
Working with Mel was a game-changer for our business. After implementing the new Manychat flows that Mel designed for us, we saw immediate and impressive results. Not only did we experience an instant uplift in sales once the flows went live, but we also generated over 5000 new leads during this period.
Mel’s expertise in creating effective automated messaging sequences is evident in the quality of work delivered, the flows were way better than I expected! And resulting in tangible business growth from day one.