Your Instagram engagement is working.

Your DM journey probably isn’t.

Strategic Manychat systems for growth-stage businesses ready to convert more leads without manually managing every conversation.

Your Instagram DMs shouldn’t feel busier than your sales process. You’ve built the audience. The engagement is there. But somewhere between comments, keywords and links, warm leads are quietly dropping off.

I’m Mel Eilers. Manychat Agency Partner and Community Expert. I build strategic DM systems for growth-stage businesses who are done relying on messy manual replies, disconnected automations and ‘link in bio’ journeys that leak conversions. 

A quick way to spot where your Instagram flows are losing leads, momentum, and sales opportunities.

People are replying to your stories. Commenting on your posts. triggering your automations. 

And yet you still have that nagging feeling that too much of the journey relies on you manually holding everything together.

So you end up:

🚨 Re-answering the same DMs every week.

🚨 Sending links that never get clicked.

🚨 Watching engaged people disappear somewhere between Instagram and your CRM.

🚨 Trying to stay “personable” while your inbox quietly becomes another full-time job.

The problem usually isn’t your audience.

It’s that your DM ecosystem was built to respond, not strategically convert.

example of DM automation
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Socially Sound Mel

Why work with me?

Because you already know Instagram can generate leads.

The issue is that your customer journey probably still relies too heavily on you manually holding it all together.

You’ve got people commenting, replying to stories, triggering keywords and entering the DMs, but somewhere between interest and conversion, momentum drops. Links go untouched. Conversations stall. Warm leads disappear into the noise.

That’s the layer I help you fix.

I’ve specialised in Manychat strategy and DM marketing for more than six years across Instagram, Facebook and WhatsApp, and I understand how to build automations that feel strategic, personal and smart at the same time.

This isn’t about stuffing your inbox with robotic sequences or sending the same tired link to everyone who comments. It’s about creating a DM ecosystem that:

  • Nurtures people properly
  • Keeps leads moving
  • Reduces manual overwhelm
  • Gives you better visibility on what’s actually converting
  • And helps your business operate at the level it’s already growing into

Because if your audience engagement is growing, your systems need to grow with it too.

And whether you want a fully done-for-you Manychat build through the DM Lead Engine, or support understanding what’s possible inside your current setup, you’re in the right place.

A quick way to spot where your Instagram flows are losing leads, momentum, and sales opportunities.

Ways I can help you…

The DM Lead Engine

Your audience is engaged, the comments are coming in, and people are entering your DMs, but still the customer journey behind scenes is clunky, manual, and way too dependent on you. The DM Lead Engine is a done-for-you service that builds a strategic DM ecosystem via Manychat. It keeps conversations moving, and frees you from spending your life replying to the same messages on repeat – and importantly – converts!!

Lead-Ready DM System

Fancy setting up a few smart Manychat flows for yourself? You have a couple of lead magnets, or maybe want to promote a webinar, and you know your conversion rate will be higher if you opt them in within the DMs. For a small investment, and a little focused time, this mini-training will teach you the simple stuff that’ll make a massive difference to your leads and conversions. It’s a time-saving repeatable process too!

Plug & Play

Just dipping a toe into Manychat to see if it’s for you? Minimise the faff to getting started and get Plug & Play. Two DM flows that do more than just send a link! Install, customise and turn your clicks into clients.

Free Guides

Need a few pointers on where your Manychat flows might be leaking leads? Or some ideas on what to build for your e-commerce business? I have a range of free guides that can help you plan strategies and get your IG and FB DMs converting!

Get in touch…  And let’s start the conversation!

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