Chat. Click. Convert

Paid social advertising and chat funnels for independent,
e-commerce brands

Got a proven product? Good organic social and a bucket-load of guts and determination? Welcome – you’re in the right place!

You know your brand could be reaching more people, but your Facebook ads aren’t quite hitting the sweet spot yet – you’re struggling to tap into the right customer with the right message at the right time.

Your organic social is doing pretty well, but you want to get more from your efforts and free yourself from endless DMs.

Maybe you’ve tried running campaigns in-house; spent time getting to grips with the ever-changing set-up of the FB platform. Maybe you’ve outsourced your ads before but got little return on the money you spent. Both are time-consuming, frustrating and have possibly led to little ROI.

You’ve got budget, but that money needs to work hard to accrue data AND revenue. You need help.

And that, my friend, is where I come in!

Socially Sound Mel

Hi, I’m Mel. And there’s nothing I like more than to delve under the skin of an independent e-commerce business to prepare them for battle in Facebook’s arena. Every brand is different, so you won’t get any cookie-cutter strategies and outdated tactics from me.

Chat. Click. Convert

The potential of these platforms is huge – but you already know that – that’s why you’re here, right? Nailing that customer journey from start to finish is vital to success on Facebook and Insta. Delving deep into your brand, messaging and route to sale are key – and this is totally my jam!

“We were looking for a super switched on Facebook ad strategist and Melanie is just that!

She’s been super helpful in building our ad account, implementing campaigns and spotting things to improve. Go ahead and reach out to Mel with confidence.”

Joe Welstead

CEO, Motion Nutrition

Why work with me?

The Facebook ads landscape changes faster than a Formula 1 car heading for pole position. I constantly educate myself to stay ahead of the latest changes and strategies – so you don’t have to.

I know how to capture your audience with ad copy that gets them clicking, how to build a campaign that gets them converting. I know how to read data to drive sales and how to use conversational marketing in the DMs to increase customer loyalty.

I won’t woo you with any fancy powerpoint presentations, but I am ace at honest, simple advice and explanations. I work hard to maximise your investment – and your bottom line!

I’ve helped businesses boost their yearly total sales by 28%, achieved consistent ROAS figures throughout some of the toughest months for ecommerce (hello Q4!) and helped another brand take £30k in just 18 days of a new campaign.

Whether you’re spending £5,000 or £50,000 a month on your ads, get in touch for a free discovery call – it’s a great way to find out if we’re a good fit!

Three ways you can work with me…

Facebook Ads

You recognise the power of Facebook Advertising. You want sales and you have a decent budget. But you have no desire to dive into Ads Manager yourself. You want to fully outsource the daily management to a Facebook ads strategist to manage the account for you, reach your perfect customers AND get you results.

Chat Funnels

Getting traction with your organic social, but fed up of sending followers to ‘link in bio’? It’s all going down in the DMs – and you want a slice of the pie! Meta-approved chat funnel functionality is vast – and they are THE way to drive more sales, leads and engagement through your DMs.


Maybe you already have someone running your Facebook Ads, but you want a second pair of eyes on the account. Maybe you have already implemented chat marketing into your business, but you need some fresh ideas. Maybe you just don’t know how to get started. Sound familiar? If so, this service is for you.

“As an event business, ticket sales are integral to our bottom line. We were previously using an agency, but were looking to get fresh eyes on the account and someone who would take a strategic approach in reading the resulting data. Mel mapped out our budget for us for each event and in the first campaign she created, we saw sales top £30k in 18 days and some adsets were seeing ROAS of 25 – a huge uplift on previous FB campaigns. Retargeting was key to this strategy (something the previous agency had not done) and we were thrilled with the results.”

Natalie Beales

Former head, UKCE

Socially Sound Facebook Adcelerator
Socially Sound ManyChat Agency Partner
Socially Sound School of Bots

Intrigued? Want to learn a little more?

Get in touch…  And let’s start the conversation!

Socially Sound - Mel

13 + 7 =

UK Cycling Events
Motion Nutrition
emma Van Heusen
The Social Giraffe