It’s all going down in the DMs!
Simple. Personalised. High open rates.
Here’s a fun fact: there are more people using mobile messaging apps than there are social media users.
Yep, more people use apps such as Facebook Messenger, Instagram DMs, WhatsApp – you get the picture – than the actual social media platforms themselves. Isn’t that just mind-boggling?
Which begs the question that if you have a social media strategy, surely you should have a DM strategy?
Are you a coach, personal brand or service-based business looking to scale your brand with DM automation?
Let’s be clear. Automating your DMs isn’t about replacing you – it’s about amplifying you AND your brand.
Relieving you of repetitive tasks that suck your time and prevent you from focusing on the important bits – actually growing your business! You don’t need more hours in the day, you just need better systems.
It’s also about giving your potential customers the chance to opt in to your freebies and offers from where they are interacting with your content – ie, your social channels!
If you’ve sent people to ‘link in bio’ before, you’ll know it doesn’t convert. You’ve curated a polished online presence – and your customer journey deserves the same.
Clients want the personal touch. They want quick, slick customer journeys. Interactions that feel 1-1. DM automation is all that – and more!
Results-driven automations – without the faff and overwhelm?
Imagine generating leads from Instagram while you sleep. Leads that just seamlessly happen, without you having to manually interact. Leads from new posts – as well as from content that’s been there six months or more.
That’s what happens when you implement Manychat.
Automations that don’t just send a website link, but gather user data, right there in the DMs. Automations that can follow-up, retarget or pivot the conversation. Automations that can be triggered from your posts, reels, stories, direct DMs… among others!
More and more accounts are starting to use Manychat – but here’s the thing… most are only using it to send a link. They’re not using it strategically. Those that do will be ahead of the curve!
We had our best revenue day for a long time yesterday and the new Manychat automations have for sure contributed to that so a big thank you.
I really love the follow-up message where they get to choose a freebie/sleep guide – it looks super professional with the different photos of each one.
The Sleep Chief: 3,000 leads in three weeks!
With more than 80k followers on Instagram, founder Emily Houltram was ready to take her business to the next level.
Emily’s sights were firmly set on growth for her brand, Eand she knew that she needed a more seamless approach to her leads from Instagram.
She had already nailed her content. And she had already started to use Manychat to increase her comments and engagement.
BUT… Emily knew that by only sending followers a link in the DMs, she was missing out on a load of fresh leads for her business. She knew she could scale her business further by automating opt-ins within the DMs.
The result? Three thousand new leads within the first three weeks of launching the new automated funnels. Funnels that were not only gathering name and email, but also data on her users that Emily could use to segment her audience further via her CRM.
Manychat Done For You: What’s included?
Initial planning session to identify main lead-generation automations
Month One: all main automations, plus general flows built out, tested & connected to CRM
Month Two & Three: monitoring performance, split testing and optimising flows as necessary
All flows built in client’s tone of voice, following any brand guidelines as required
Flows connected into Conversation Starters and the Main Menu
Abandonment sequences to retarget users and boost conversion rate
Includes tags, custom fields and integrations as required
Upsell and downsell offers as relevant
Results monitored weekly and reported as required by client.
Frequently Asked Questions
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But why should I outsource this? Could I not do this myself?
You most certainly could – but it would take time and knowledge. Is building out flows and integrating them into your marketing plans really the best way to spend your time? By outsourcing the build you get all the benefits – and none of the faff! Not only that but you also get me eyes on your flows once launched so that we can optimise and split test to ensure we are getting your brand the best conversion rate!
How much will it cost?
Prices for an evergreen funnel build start at £3,000+VAT. This price includes initial set-up, building all your lead magnets & offers into the DMs, plus all tags, custom fields, triggers, optimisations and monitoring results. It is a three-month service. Once flows are launched, we monitor, tweak and optimise to ensure you are getting the best conversion rate possible.
Can you guarantee results?
As with any kind of marketing, results are not guaranteed.
DM automation is designed to complement your existing marketing, free you from spending hours on manual replies – all whilst still building engagement.
They should take people from A to B in a timely, fun manner and work best for brands with an existing strong organic social media strategy that gets good engagement.
If engagement is lacking, work on your organic strategy first, before implementing chat marketing. Manychat can amplify engagement, it can’t create it.
If DM automation is not right for your business, I will tell you!