The DM Lead Engine
Because your Instagram DMs shouldn’t feel like a full-time job
You’ve built the audience. The engagement is happening. People are commenting, replying to stories, dropping into your DMs every day.
And yet somehow, your lead generation still feels a bit… held together with duct tape and blind optimism.
People ask for the link and never click it. Warm leads disappear halfway through the journey. Your inbox turns into a never-ending cycle of answering the same bloody questions on repeat.
Meanwhile you’re sat there thinking: “There has to be a smarter way.”
There is. And it’s not another clunky funnel that sends people off Instagram faster than you can say “low conversion rate”.
A quick way to spot where your Instagram flows are losing leads, momentum, and sales opportunities.
What is The DM Lead Engine?
A done-for-you Manychat service for growth-stage businesses who are done manually holding their Instagram and/or Facebook lead generation together.
I build smart DM systems that turn your engagement into actual business momentum, without you needing to spend your evenings buried in your inbox replying to “Can you send me the link?” for the 47th time that week.
This isn’t just: “Someone comments a keyword and gets a link”. That’s the bare minimum.
The DM Lead Engine builds journeys that can:
- Nurture leads properly
- Gather data directly in the DMs
- Retarget people who dropped off
- Upsell relevant offers
- and create a customer journey that actually feels polished
The kind that makes your business feel bigger, smarter, and far less chaotic behind the scenes.
It’s all happening in the DMs now
The brands getting ahead aren’t relying on “link in bio” and hoping for the best anymore. They’re building strategic DM ecosystems that:
- Capture leads inside Instagram
- Guide people through personalised journeys
- Follow up automatically
- Re-engage cold leads
- And convert without feeling robotic or weird
Because let’s be honest, nobody wants to feel like they’ve entered a chatbot hostage situation.
The sweet spot is automation that still feels human.
That’s where I come in.
We had our best revenue day for a long time yesterday and the new Manychat automations have for sure contributed to that so a big thank you.
I really love the follow-up message where they get to choose a freebie/sleep guide – it looks super professional with the different photos of each one.
The Sleep Chief: 3,000 leads in three weeks!
With more than 80k followers on Instagram, founder Emily Houltram was ready to take her business to the next level.
Emily’s sights were firmly set on growth for her brand, Eand she knew that she needed a more seamless approach to her leads from Instagram.
She had already nailed her content. And she had already started to use Manychat to increase her comments and engagement.
BUT… Emily knew that by only sending followers a link in the DMs, she was missing out on a load of fresh leads for her business. She knew she could scale her business further by automating opt-ins within the DMs.
The result? Three thousand new leads within the first three weeks of launching the new automated funnels. Funnels that were not only gathering name and email, but also data on her users that Emily could use to segment her audience further via her CRM.
Here’s the thing most people are getting wrong…
Manychat is exploding right now, but most businesses are barely scratching the surface of what it can do.
They’re using it like a glorified auto-reply tool.
Meanwhile the businesses quietly cleaning up are the ones building proper DM strategies behind the scenes while everyone else is still yelling “LINK IN BIO” into the void.
You already know that Instagram is your biggest lead source. And now you wants the infrastructure to match.
Manychat Done For You: What’s included?
Initial planning session to identify main lead-generation automations
Month One: all main automations, plus general flows built out, tested & connected to CRM
Month Two & Three: monitoring performance, split testing and optimising flows as necessary
All flows built in client’s tone of voice, following any brand guidelines as required
Flows connected into Conversation Starters and the Main Menu
Abandonment sequences to retarget users and boost conversion rate
Includes tags, custom fields and integrations as required
Upsell and downsell offers as relevant
Results monitored weekly and reported as required by client.
Frequently Asked Questions
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But why should I outsource this? Could I not do this myself?
You most certainly could – but it would take time and knowledge. Is building out flows and integrating them into your marketing plans really the best way to spend your time? By outsourcing the build you get all the benefits – and none of the faff! Not only that but you also get my eyes on your flows once launched so that we can optimise and split test to ensure we are getting your brand the best conversion rate!
How much will it cost?
Prices for an evergreen funnel build start at £3,000+VAT. This price for this three-month service includes initial set-up, building all your lead magnets & offers into the DMs, plus all tags, custom fields, triggers, optimisations and monitoring results. Once flows are launched, we monitor, tweak and optimise to ensure you are getting the best conversion rate possible.
Can you guarantee results?
As with any kind of marketing, results are not guaranteed.
DM automation is designed to complement your existing marketing, free you from spending hours on manual replies – all whilst still building engagement.
They should take people from A to B in a timely, fun manner and work best for brands with an existing strong organic social media strategy that gets good engagement.
If engagement is lacking, work on your organic strategy first, before implementing chat marketing. Manychat can amplify engagement, it can’t create it.
If DM automation is not right for your business, I will tell you!