The DM Accelerator
Because your social media DMs shouldn’t feel like a full-time job
You’ve built the audience. The engagement is happening. People are commenting, replying to stories, dropping into your DMs every day.
And yet somehow, your lead generation still feels a bit… held together with duct tape and blind optimism.
People ask for the link and never click it. Warm leads disappear halfway through the journey. Your inbox turns into a never-ending cycle of answering the same bloody questions on repeat.
Meanwhile you’re sat there thinking: “There has to be a smarter way.”
There is. And it’s not another clunky funnel that sends people off your platforms faster than you can say “low conversion rate”.
A quick way to spot where your IG or FB flows are losing leads, momentum, and sales opportunities.
What is The DM Accelerator?
A done-for-you Manychat service for growth-stage businesses who are done manually holding their Instagram and/or Facebook lead generation together.
I build smart DM systems that turn your engagement into actual business momentum, without you needing to spend your evenings buried in your inbox replying to “Can you send me the link?” for the 47th time that week.
This isn’t just: “Someone comments a keyword and gets a link”. That’s the bare minimum.
The DM Accelerator builds journeys that can:
- Nurture leads properly
- Gather data directly in the DMs
- Retarget people who dropped off
- Upsell relevant offers
- And create a customer journey that actually feels polished
The kind that makes your business feel bigger, smarter, and far less chaotic behind the scenes.
It’s all happening in the DMs now
The brands getting ahead aren’t relying on “link in bio” and hoping for the best anymore. They’re building strategic DM ecosystems that:
- Capture leads inside Instagram
- Guide people through personalised journeys
- Follow up automatically
- Re-engage cold leads
- And convert without feeling robotic or weird
Because let’s be honest, nobody wants to feel like they’ve entered a chatbot hostage situation.
The sweet spot is automation that still feels human.
That’s where I come in.
Thank you so much, it really does make a difference. It’s lovely working with someone who’s so competent and understands their field so well, that’s exactly what I need. I barely need to look at my DMs anymore!
The audience is so warm and the automations are doing very well! They look brilliant though, and I’m really, really happy with them.
It makes my life SO much easier just being able to create lead magnets on the fly!
BMH: leads without the landing pages
With more than 400k followers across Facebook and Instagram, Black Mountain Honey founder Laurence knew his engaged audience was ready for a different approach to lead generation.
He’d already nailed his content. He had 10 information-packed lead magnets covering how-to guides and seasonal beekeeping tips that his audience was asking for. BUT… Laurence knew that sending people to a landing page was losing him leads. He needed a way to bring potential customers from social media straight into his CRM without relying on anyone clicking a link and actually completing a form.
He also wanted to gather unique customer data – location, experience level – so he could send more targeted emails to his list instead of treating everyone the same.
The result? An immediate uplift in leads the moment the flows went live, with the majority of users completing both stages of the funnel. Name and email gathered in the DMs. Lead magnet delivered via Kit.
Then a second stage offering the option to supply location, experience level, and phone number for WhatsApp, all without leaving the conversation. Every piece of user data backed up into Airtable so nothing gets lost. Laurence now has a system that converts while he’s doing something else, and a CRM full of people who’ve already told him exactly what they need.
Here’s the thing most people are getting wrong…
Manychat is exploding right now, but most businesses are barely scratching the surface of what it can do.
They’re using it like a glorified auto-reply tool.
Meanwhile, the businesses cleaning up are the ones building proper DM strategies behind the scenes while everyone else is still yelling “LINK IN BIO” into the void.
You already know that social media is your biggest lead source. And now you want the infrastructure to match.
The DM Accelerator: What’s included?
Initial planning session to identify the main lead-generation automations using Manychat
Month One: all main automations, plus general flows built out, tested & connected to CRM
Month Two & Three: monitoring performance, split testing and optimising flows as necessary
All flows built in client’s tone of voice, following any brand guidelines as required
Flows connected into Conversation Starters and the Main Menu
Abandonment sequences to retarget users and boost conversion rate
Includes tags, custom fields and integrations as required
Upsell and downsell offers as relevant
Results monitored weekly and reported as required by client.
Frequently Asked Questions
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But why should I outsource this? Could I not do this myself?
You most certainly could – but it would take time and knowledge. Is building out flows and integrating them into your marketing plans really the best way to spend your time? By outsourcing the build you get all the benefits – and none of the faff! Not only that but you also get my eyes on your flows once launched so that we can optimise and split test to ensure we are getting your brand the best conversion rate.
How much will it cost?
Prices for an evergreen funnel build start at £3,000+VAT. The price for this three-month service includes initial set-up, building all your lead magnets & offers into the DMs, plus all tags, custom fields, triggers, optimisations and monitoring results. Once flows are launched, we monitor, tweak and optimise to ensure you are getting the best conversion rate possible.
Can you guarantee results?
As with any kind of marketing, results are not guaranteed.
DM automation is designed to complement your existing marketing, free you from spending hours on manual replies – all whilst still building engagement.
They should take people from A to B in a timely, fun manner and work best for brands with an existing strong organic social media strategy that gets good engagement.
If engagement is lacking, work on your organic strategy first, before implementing chat marketing. Manychat can amplify engagement, it can’t create it.
If DM automation is not right for your business, I will tell you!