Your DMs aren’t broken…
You’re just sending people in the wrong direction
You’re getting comments. Messages lighting up. You send the link. Then… nothing. They click and disappear. Or they say they’ll check it out later, and you never hear from them again.
Your DMs feel busy. But your results don’t match your effort. And you’re wondering what you’re missing.
Here’s what you’re missing: the link is the leak.
Every time you send someone out of the DMs to sign up somewhere else, you’re handing them a dozen reasons to get distracted, forget, or decide they’ll come back later. Spoiler: they won’t.
The founders whose DMs convert? They’re not sending links. They’re keeping the entire conversation right there in the DMs, delivering everything on the spot, and warming them up for the next step.
I’ve put together a simple Google doc, Plug the Gaps, that shows you exactly where your current Manychat setup is likely leaking leads and what high-performing DM systems do differently.
The hidden cost of using Manychat purely for blunt automation: why treating every lead the same is costing you the ones who were actually ready to buy from yu
What happens when you're only using one Manychat trigger – and what will happen when you give people more than one way in
The personalisation gap: where your automation stops sounding like a conversation and starts sounding like a generic email
Why your copy doesn't sound like you, and why that matters more than you think when someone's deciding whether to stay or scroll
The retargeting logic you're missing: what happens to those who didn't take the next step (spoiler: now? Nothing)
The pivot no one's building. If someone changes their mind about your freebie, your DMs should handle it, not ignore it
The Facebook revenue stream you're leaving on the table, because Instagram isn't the only place this works
