The DM M.O.T
You’re creating social content that gets oodles of comments. Your DMs light up. People are clearly interested. And that gives you the warm and fuzzies.
But then you check your email list at the end of the week. Hardly any sign-ups.
You know exactly where the leak is. Somewhere between the comment and the CRM, 80% of the people who were genuinely interested just… disappeared.
You’ve tried fixing it yourself. Watched the Manychat tutorials. Followed along. Built the automation. Tested it. It didn’t fire. Or it fired and sent everyone the same generic message that felt like spam with better lighting.
You’ve hired someone cheap to see if they could handle it. They just came back and told you the best approach is to send people a link.
But that’s the leak you’re trying to fix.
This is what’s actually happening…
The gap isn’t a volume problem. You’re creating attention on social, but the system moving people from engagement to your email list likely has four recurring gaps that will kill momentum before it ever converts.
Gap One: You’re sending people away when the conversation should stay put.
The second you send someone out of the DMs, to a landing page, a form, a link, you’ve introduced friction. They have to leave the platform they’re already on, remember why they clicked, and complete another step somewhere else.
Most don’t.
Not because they’re not interested. Because distraction beats intention every time.
Manychat done properly keeps the entire journey inside the DMs. Lead magnet delivered right there. Next step offered while they’re still warm. No leaving. No forgetting. No leak.
Gap Three: You’re treating returning contacts like strangers.
Someone downloads your lead magnet. Two weeks later they comment on another post. Your automation treats them like they’re new.
You just made a warm lead feel cold again.
Manychat can recognise returning contacts and continue the journey from where they left off. But only if it’s been designed to do that.
Gap Two: Your automation sounds like a broadcast, not a conversation.
If it feels like you’ve sent the same thing to 400 people, it’s not automation. It’s spam with better lighting.
The strongest DM automation doesn’t feel automated. It feels like you’ve noticed what someone just did and you’re responding to it specifically.
That requires strategy. Not just connecting the buttons.
Gap Four: You’re stopping at delivery when the journey should continue.
You’ve automated the lead magnet. Now what?
If the system stops there, you’ve built a very expensive postman. It sends the thing, then stands there doing nothing while your potential client wanders off into the internet. That’s not automation. That’s amnesia.
The commercial opportunity isn’t the delivery. It’s what happens immediately after. The upsell. The next step. The offer they’re warm enough to say yes to right now, while they’re still in the conversation.
Here’s what the DM M.O.T does…
It audits the entire path between someone engaging with your content and someone landing in your CRM ready to buy. I review:
> Your socials channels
> Your CRM
> Your offers
> Your corresponding emails
> Your existing Manychat setup (if you’ve got one)
Then I deliver a traffic-light diagnosis.
Green: This bit’s working. Leave it alone.
Amber: This could work harder with a few strategic tweaks.
Red: This is where you’re losing people. Here’s what needs fixing and why
You get a one-page written diagnosis, strategic recommendations, and, if already using Manychat, an accompanying video analysing your account.
The audit doesn’t build anything for you. It shows you exactly where the gaps are, what they’re costing you, and what the fix looks like.
For most people, the M.O.T makes it blindingly obvious that trying to DIY this is costing more than hiring someone who already knows what works. That someone is me.
The next step after the M.O.T, if you want it, is the DM Accelerator. A three-month full build, launch, test and optimise service where I design and implement the entire system while you get on with running everything else. Or, the DM Engine, a £99 self-led training where you learn the structure and strategy, but build it yourself.
But you don’t have to commit to either right now.
Start with the M.O.T. See the gaps. Understand what’s possible. Then decide.
What happens next…
You book the MOT.
I send you a brief to collate the essentials: your social handles, your offers and access to your Manychat account to see your current automations. Then understand how this funnels into your CRM and what your biggest frustration is right now with how leads are moving.
I audit everything.
You get the written diagnosis, strategic recommendations, plus an accompanying video walk-through (if you’re already using Manychat).
After that, you’ll know exactly what’s leaking, why it’s leaking, and what the fix looks like.
£179, inc. VAT. Book it right here >>>
Not using Manychat yet? But sat there knowing you need to get started? Book the M.O.T and you’ll get strategic advice on what you should build and implement from the get-go. No beginners faff here!